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Customer stories/Global Manufacturing Enterprise

Transforming sales enablement & strategic intelligence into an AI-Native engine

How a global manufacturer built a reusable, governed foundation for sales coaching, account research, market intelligence, and RFP automation.

Transforming sales enablement & strategic intelligence into an AI-Native engine
  • 95%+ reduction in account research time

  • $720K+ annual labor savings

  • Eliminated 2-week market intelligence lag

Company

Global Manufacturing Enterprise

HQ / Location

Georgia, USA

Industry

Manufacturing & Industrial Ops

Department

Sales

Marketing

Scale

Multi-billion-dollar manufacturer with global sales teams

The challenge

At a global manufacturer, sales and strategy teams relied on manual research, inconsistent coaching, and fragmented intelligence. Reps spent hours per account gathering context, while executives waited weeks for insights. RFP responses required days of document hunting—slowing deal cycles and limiting the organization’s ability to compete at scale.

Use cases transformed into AI-Native

With UnifyApps, the manufacturer unified sales enablement and strategic intelligence into a reusable, AI-native execution model:

Shaw AI sales call simulation & coaching

AI sales call simulation & coaching

  • BEFORE Manual roleplay with limited manager availability

  • COST Inconsistent coaching and slow rep ramp-up

  • AFTER On-demand AI call simulations with MEDDPICC scoring

Business Impact

Faster onboarding and standardized sales performance

Shaw Account prospecting platform

Account prospecting platform

  • BEFORE 3–5 hours manual research per account

  • COST $720K+ annual labor cost across 20-person sales team

  • AFTER Automated account dossiers in 5–10 minutes

Business Impact

Reps recoup 800+ hours for high-value selling

Shaw Commercial market insights newsletter

Commercial market insights newsletter

  • BEFORE Fragmented research across four departments

  • COST 1–2 week lag in executive insights

  • AFTER Automated weekly synthesis of market signals

Business Impact

Timely, proactive decision-making

Shaw RFP response automation

RFP response automation

  • BEFORE Manual question extraction and document hunting

  • COST Days to weeks per proposal

  • AFTER AI-generated answers with source-linked evidence

Business Impact

Faster submissions with consistent accuracy

80% lower development costs

Traditional development costs up to $400,000. UnifyApps delivered value in weeks, at a fraction of the cost.

Scalable, Reusable Foundation

Standardized sales and intelligence data objects—including Sales Scenarios, Competitor Financials, and Product Specifications—enabled rapid reuse across coaching, prospecting, insights, and RFP workflows.

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