The challenge
At a large financial institution, compliance, marketing, and communications operated in silos. Consent data was fragmented across platforms, marketing relied on generic targeting, and 27+ messaging systems sent billions of ungoverned messages monthly—driving regulatory risk, spiraling costs, and poor customer engagement.
Use cases transformed into AI-Native
With UnifyApps, the institution unified compliance, personalization, and communications into a reusable, AI-Native execution model:
