Enrichment Rules in UnifyApps enhance or augment incoming data by adding missing attributes, deriving new values, or pulling information from external systems. These rules can be configured using several enrichment strategies:
Static Value Enrichment
Lookup-Based Enrichment
Formula-Based Enrichment
External API Enrichment
Conditional Enrichment
Aggregation-Based Enrichment
Implementation Method
Automation-Based Enrichment (iPaaS Layer)
All enrichment logic in UnifyApps is executed through workflow automations in the iPaaS layer. This approach supports simple to highly complex enrichment scenarios through:
Conditional branching
Multi-step enrichment sequences
Integration with external APIs or reference systems
Transformation and mapping of enriched attributes to target fields
Example Workflow
A typical enrichment workflow might:
Trigger when a new or updated record enters the system.
Execute a Lookup-Based or API-based rule to fetch additional details.
Map the enriched values to the target object’s fields using the workflow editor.
Continue processing, store the enriched record, or trigger further actions.
Real-Time Enrichment
Through API-triggered automations, enrichment can also occur in real time, ensuring immediate augmentation when records are created or updated.
Common Enrichment Rule Types
Enrichment Type | Description | Example |
Demographic Enrichment | Adds customer demographic data | Age, income bracket, education level |
Geographic Enrichment | Adds location-based information | Coordinates, region, timezone, market area |
Behavioral Enrichment | Adds user behavior metrics | Purchase frequency, engagement score |
Temporal Enrichment | Adds time-based calculations | Age of record, days since last activity |
Hierarchical Enrichment | Adds parent-child relationship data | Company → Division → Department structure |
Statistical Enrichment | Adds calculated aggregates | Average order value, total lifetime value |
Classification Enrichment | Adds categorization labels | Risk level, customer tier, product category |
Standardization Enrichment | Adds normalized formats | Country code standardization, case normalization |