Aggregation-Based Enrichment
Enrichment Rules in UnifyApps enhance or augment incoming data by adding missing attributes, deriving new values, or pulling information from external systems. These rules can be configured using several enrichment strategies:
Static Value Enrichment
Lookup-Based Enrichment
Formula-Based Enrichment
External API Enrichment
Conditional Enrichment Implementation Method Automation-Based Enrichment (iPaaS Layer) All enrichment logic in UnifyApps is executed through workflow automations in the iPaaS layer. This approach supports simple to highly complex enrichment scenarios through:
Conditional branching
Multi-step enrichment sequences
Integration with external APIs or reference systems
Transformation and mapping of enriched attributes to target fields Example Workflow A typical enrichment workflow might:
Trigger when a new or updated record enters the system.
Execute a Lookup-Based or API-based rule to fetch additional details.
Map the enriched values to the target object’s fields using the workflow editor.
Continue processing, store the enriched record, or trigger further actions.
Real-Time Enrichment
Through API-triggered automations, enrichment can also occur in real time, ensuring immediate augmentation when records are created or updated. Common Enrichment Rule Types
Enrichment Type
Description
Example
Demographic Enrichment
Adds customer demographic data
Age, income bracket, education level
Geographic Enrichment
Adds location-based information
Coordinates, region, timezone, market area
Behavioral Enrichment
Adds user behavior metrics
Purchase frequency, engagement score
Temporal Enrichment
Adds time-based calculations
Age of record, days since last activity
Hierarchical Enrichment
Adds parent-child relationship data
Company → Division → Department structure
Statistical Enrichment
Adds calculated aggregates
Average order value, total lifetime value
Classification Enrichment
Adds categorization labels
Risk level, customer tier, product category
Standardization Enrichment
Adds normalized formats
Country code standardization, case normalization