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Unify Integrations
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Qualtrics

Qualtrics

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2 mins READ

Qualtrics is an experience management platform that helps organizations collect, analyze, and act on customer, employee, product, and brand feedback. It provides AI-driven insights and automation to improve decision-making and user experiences.

Integrating your application with Qualtrics allows you to automate survey management processes, synchronize data, and enhance user experiences through API-based authentication.

Authentication

Before you begin, make sure you have the following information:

  • Connection Name: Select a descriptive name for your connection, like "MyAppQualtricsIntegration". This helps in easily identifying the connection within your application or integration settings.

  • Authentication Type: Qualtrics supports API tokens for authentication. 

API Token based Authentication

  • Log in to Qualtrics.

  • Go to Account Settings in the user dropdown.

  • Go to Qualtrics IDs.

  • Click Generate if you haven't generated your token yet.

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Note

If you already have a valid API token, "Generate Token" will replace it with a new one (the old one will expire immediately). Any existing API calls will not work until they are updated to use the new token.

Key Rotation

We highly recommend you rotate your API-token regularly (once a year) to help prevent theft. Note that rotating X-API-TOKEN will expire the current token and likely cause downtime.

Actions

Actions

Description

Create contact

Creates a contact in Qualtrics

Create mailing list

Creates a mailing list in Qualtrics

Create reminder distribution

Creates a reminder distribution in Qualtrics

Distribute survey via email

Distributes a survey via email in Qualtrics

Get mailing list

Retrieve the details of a mailing list via its ID

Update contact

Updates an existing contact in Qualtrics