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AppsFlyer

AppsFlyer

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5 mins READ

Use the AppsFlyer connector to measure mobile app attribution and marketing performance.

Integrating your application with AppsFlyer lets you use these operations in an automation. It exposes 6 actions, listed below. Add the connector from the Connections area, authenticate, then select its operations in the automation builder. Capabilities: actions.

Authentication

Before you begin, make sure you have the following information:

Connection Name: Choose a meaningful name for your connection. This name helps you identify the connection within your application or integration settings.

Authentication Type: The authentication method for this connector is defined in the connection setup. Select the connector in the Connections area to see the fields it requires.

Authentication & setup

AppsFlyer supports multiple authentication methods depending on the API and integration type.

1. Developer Key (Dev Key)

A unique identifier for your app used to authenticate event data:

  • Authenticates SDK event tracking

  • Required for server-to-server (S2S) integrations

  • Where to find: Log in to AppsFlyer dashboard → Settings → App Settings → Dev Key Management (available for admins)

2. API V2 Tokens (Bearer Tokens)

Required for using the Pull API to retrieve data:

Authorization: Bearer {api_v2_token}

Where to get: Admin users can retrieve the V2 token from the dashboard

Important Security Notice: All API V2 tokens generated before March 10, 2026, 19:00 UTC have been revoked. If your token was generated before this date, regenerate it immediately in your dashboard.

3. Security Tokens (V3 API)

Latest authentication method for more secure and future-proof integration:

  • More secure than legacy Dev Key

  • Recommended for new integrations

  • Available in AppsFlyer dashboard settings

Getting Your Credentials

  1. Log in to your AppsFlyer account at https://www.appsflyer.com

  2. Navigate to SettingsApp Settings

  3. Find Dev Key Management section (Admin only)

  4. View and copy your Dev Key and App ID

  5. For API V2 tokens, request from Admin in dashboard

  6. Developers receive: Dev Key, App ID, and AppsFlyer API v2 token

Actions

Action Name

Description

Get non-organic in-app events report

Gets non-organic in-app events report from AppsFlyer for a specific app and date range

Get non-organic installs

Gets non-organic installs report from AppsFlyer for a specific app and date range

Get non-organic uninstalls

Gets non-organic uninstalls report from AppsFlyer for a specific app and date range

Get organic in-app events report

Gets organic in-app events report from AppsFlyer for a specific app and date range

Get organic installs

Gets organic installs report from AppsFlyer for a specific app and date range

Get organic uninstalls

Gets organic uninstalls report from AppsFlyer for a specific app and date range

About the API

AppsFlyer is a mobile measurement and marketing platform with comprehensive APIs:

Session & Attribution Tracking:

  • Install attribution and conversion data collection

  • Session management with configurable parameters

  • Deep linking (direct and deferred)

  • OneLink support with custom domains

User Management:

  • Custom user ID assignment

  • Device identifier collection (GAID, IDFA, Android ID, IMEI)

  • User anonymization for privacy compliance

  • Consent data handling (GDPR, DMA, TCF)

In-App Events & Revenue:

  • Custom event logging and tracking

  • Ad revenue measurement

  • In-app purchase validation (Google Play, Apple App Store)

  • Cross-promotion attribution

Platform-Specific Features:

  • Push notification handling and attribution

  • Uninstall measurement (Firebase tokens, APN)

  • Preinstall attribution detection

  • Apple SKAdNetwork and ATT support (iOS)

Data Privacy & Control:

  • SDK stop/pause functionality

  • Selective identifier collection toggles

  • Network data opt-out options

  • Full compliance with privacy regulations

Official documentation

https://dev.appsflyer.com/hc/docs/api